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3 Button Designs that Changed History

admin August 19, 2018 No Comments UX Design

3 button designs from 3 different decades A simple button… that should be pretty easy to design, right? Well, as you will see, that’s not exactly the case. Even a simple button can prove to be a massive design challenge. Understanding the “Why” behind Design, Disaster or Discovery is extremely important rather than blaming everything on human […]

MakeMyTrip Landing Page – Copy-writing and Call-To-Action – Conversion Rate Killers

admin October 27, 2015 No Comments blogging

Here are screenshots of Make My Trip landing page on desktop to download their app and use some code to get some discount.    Here the copy and call to action placement should be simplified. Such small copy is very hard to read. And the CTA itself can be part of the button, no? On […]

#Airtel4G – G for Gadbad or Gratifying Speed? #OnePlus2 SpeedTest Results – Thanks @Olacabs + OnePlus2

admin August 20, 2015 No Comments blogging

When I saw the #Airtel4G ad on TV about the speed challenge, I already owned the Airtel’s 4G LTE SIM Card and I know that G is not for Gadbad but for Gratifying speed. I converted my Reliance connection to a Airtel 4G SIM card as well as upgraded the Airtel 3G SIM to 4G […]

The Big AlphaBet

admin August 18, 2015 No Comments blogging

If the hubbub on Twitter is any indication, then Google founders Larry Page and Sergey Brin have won the Internet with their announcement that Google will transition to a new holding company structure. The new company is called Alphabet. We should think of its as the Berkshire Hathaway for the Burning Man crowd — where […]

5 Point Formula for A Perfect Headline that Generates Guaranteed Revenue!

admin April 26, 2015 No Comments blogging

Perfect Headline Formula Cloud Found this here: https://whichtestwon.com/slideshows/headlines-convert/ This is an outcome of hundreds of A/B tests run across millions of emails sent as part of these campaigns. Number + Adjective + Keyword + Promise + Rationale = A Winning Headline. Here’s an example of it in action that I came up with: 5 Point […]

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