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Social Media and Digital Marketing events are F@#$%^& up in India!

admin October 14, 2014 2 Comments blogging

I attended the Social Media Week Mumbai last month. It was a five-day event where people who were interested in #Socialmedia gathered to learn and share knowledge. The expectations in general were to learn how to leverage social channels to achieve various business goals whether they are engagement related goals or someone’s ego related goals. Many […]

How Technology Helped Me To Exercise And Get Healthy @Fitbit @Runtastic #Gamification

admin April 3, 2013 No Comments blogging

Gamification is the use of game elements and game design techniques in non-game contexts. I attended a course on gamification which was hosted by Kevin Werbach, professor at The Wharton School, and Co-author of the recently released book, For the Win. During the past few months I have been looking at a series of online and offline products and […]

TOP 3 Extremely Innovative Indian Banking Ads – Worth 6.5 Lakh Crore

admin April 3, 2013 2 Comments blogging

Financial Year 2013 started with a Big Bang Advertising by BFSI segment. Dena Bank, Bank of India and Federal bank running the most creative, innovative ads one after the other from 1st April – 3rd April. Insurance sector was also not behind with New India Insurance joining the innovative ad bandwagon. Not just the copy […]

A Lady Called “YOU” is hogging all the limelight – Happy Women’s Day

admin March 8, 2013 No Comments blogging

International Women’s Day (IWD), originally called International Working Women’s Day, is marked on March 8 every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation and love towards women to a celebration for women’s economic, political and social achievements. While, the idea behind it has varied from country to country and year to […]

Facebook’s New Feed – “Consumers” Back in Focus – Investors Happy – Brands Spend More

admin March 7, 2013 No Comments blogging

Image and Live Feed Courtsey – Mashable An early look at the new Facebook feeds seems to put focus back on consumers and what they want. A lot more focus on what matters to people who use Facebook and come back every day. Facebook has 60% retention rates (that’s amazingly high for such a giant […]

Don’t Get Slapped Again – Measuring RoI in Social Media Marketing – 12 Metrics – @Maheshmurthy @AdobeMktgCloud

admin March 5, 2013 No Comments blogging

Dear Money Burning Black Holes and Every one who “thinks” one can not measure ROI on Social media, please don’t get Slapped again (save yourself the embarrassment Watch the Adobe Marketing Cloud Video below). Adobe has done a fantastic job in building a page dedicated to share their campaign performance (they really mean measurement), see Adobe’s campaign […]

Breaking Viral Video – Talentica welcomes their 200th and 201st employees Gangnam Style

admin March 3, 2013 No Comments blogging, Digital Marketing, Viral Marketing, Youtube Videos ,

[Updated] Making of the Talentica Welcome Video [youtube=http://www.youtube.com/watch?v=oJZTCVDiK60] A flash mob style video shot by Talentica, a small Pune (India) based product outsourcing company that works on Built-Operate-Transfer model, with their entire staff dancing to the tunes of PSY’s Gangnam style, while welcoming their 200th and 201st employee seems to be going VIRAL on Youtube and Facebook. […]

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